Dry January 2025 - Behind This Growing Trend

Sober Curious and Intermittent Sobriety Movements

The “Sober Curious” and “Intermittent Sobriety” movements are redefining societal attitudes toward alcohol, particularly among Millennials and Gen Z, who prioritize health, mindfulness, and well-being over traditional drinking culture.

Sober Curious:

This movement encourages people to reflect on their relationship with alcohol, promoting mindful decisions rather than permanent abstinence. It challenges social norms that equate drinking with celebration or relaxation, empowering individuals to choose sobriety without stigma. Social media, books like Ruby Warrington’s Sober Curious, and advocates have amplified this shift.

Intermittent Sobriety:

Intermittent Sobriety involves periodic abstinence, like “Dry January” or “Sober October,” offering a structured way to explore alcohol-free living. Participants often report better sleep, energy, and mental clarity, with flexibility making it more accessible than full abstinence.

Why Now?

• Health Awareness: Younger generations recognize alcohol’s risks to mental and physical health.
• Changing Norms: Wellness activities like yoga and coffee meetups are replacing drinking-centric socializing.
• Pandemic Impact: COVID-19 prompted many to reassess their habits.
• Non-Alcoholic Options: Growing non-alcoholic beverage markets support socializing without drinking.

Reexamining Alcohol and Considering Other Options

These movements are reshaping the alcohol industry and social norms, leading to more non-alcoholic options and fostering communities that prioritize health without judgment. Whether through occasional sobriety or fully sober lifestyles, they offer inclusive paths to well-being.

The Growing Popularity of Kava Bars

Ohana Kava Bar has been open for about a decade. In that time, kava has only grown in popularity. As the first and second kava bars in Colorado Springs, and among the first in the state of Colorado, it has been great to see people make healthier life choices, like cutting alcohol out and choosing kava as a substitute.

Kava bars offer a unique alternative to traditional drinking establishments, providing a space for socialization and relaxation without alcohol. Over the last ten years, kava bars have emerged across the United States, reflecting a growing interest in natural and functional beverages. These establishments attract individuals seeking a sense of community and well-being, aligning perfectly with the trends of mindfulness and sobriety.

One of the driving forces behind the rise of kava bars is the increasing awareness of kava’s benefits. This South Pacific root has been celebrated for centuries for its calming effects, which can help reduce stress and anxiety without impairing cognitive function. As more people explore sober-curious lifestyles, kava has become a popular choice for those looking to unwind in a supportive, alcohol-free environment.

In addition to offering an alternative to alcohol, kava bars like Ohana foster a sense of community. Regular patrons often describe these spaces as inclusive and welcoming, where meaningful connections are made. This focus on connection and well-being is a significant factor in the success and growing popularity of kava bars nationwide.

Looking ahead, the kava industry shows no signs of slowing down. With an increasing demand for functional beverages and alcohol-free social spaces, kava bars are well-positioned to thrive. For establishments like Ohana Kava Bar, this growth is a testament to the value of creating spaces that prioritize health, mindfulness, and genuine human connection.

*Looking to start a kava franchise? Ohana Kava Bar is a successful brand open to franchising with the right individuals! Check out franchise.ohanakavabar.com for more information and to get in contact with the right people.